Tessa Elliot is passionate about growing potatoes because Pembrokeshire is known for them.
However, she claimed that due to price increases, both farmers and consumers found the past year to be "shocking.".
She claimed that prices for necessities like seed and fertilizer have increased "almost daily" for her family farm.
These escalations contributed to the spiraling price rise that has left consumers with exorbitant food costs.
With grocery prices rising by 19 point 1 percent in the year to April, food prices in the UK have risen at their fastest rate in nearly 45 years.
Tessa said, "I know people are paying more for their bag of carrots or potatoes, but it's not because we want more money.
"Our expenses have significantly increased, and we are still trying to figure out how to turn a profit. ".
For potato farmers, who often have to wait more than a year before receiving payment for their crops after harvest, cash flow is a constant challenge.
However, costs associated with food production have increased as a result of the Covid-19 pandemic and Russia's invasion of Ukraine.
Tessa, whose family has operated Cresswell Barn Farm for more than 40 years, said, "We were paying around £290 for fertilizer, and it shot up to £900 for that same bag.".
"Seeds rose £40 per tonne. Increased labor costs. There was nothing that didn't increase by a factor of two or more. ".
While those expenses reduced farmers' profits, they also increased costs for consumers as food prices rose by almost a fifth between April 2022 and April this year.
In response to claims that shoppers are overpaying for food and fuel, the Competition and Markets Authority is currently looking into all supermarkets.
However, supermarkets assert that they make every effort to keep prices as low as possible. ".
Wales-based independent supermarket chain Filco is run by Matthew Hunt. He said: "It's very much a perfect storm right now, you're seeing cost increases coming from all directions -- the three major ones are fuel, labor, and energy.". ".
According to him, his business wasn't passing on all of the cost increases to customers because it was "squeezing how we operate. We have to look at ourselves and see where we can take costs out of our operations.". ".
A voluntary price cap on basic foods has been proposed by the UK government, but the industry has not been warm to the idea.
It's a good soundbite, Matthew said. "I don't understand how it would operate in stores. ".
What are the chances of a significant slowdown in food price increases, given that energy prices have dropped significantly in recent months?
The good news is that we believe food price inflation has peaked, according to James Walton, chief economist at the IGD, a trade group for the grocery industry.
He cautioned, though, that it might not result in "major" price drops.
We believe that the price of food is leveling off, he said.
Many of the factors that have influenced food prices are still largely in place. The conflict in Ukraine is still going on, Russia is still cut off from important food markets, there are still shortages, and wages are still very high.
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