Louis Vuitton picks Pharrell Williams to lead men's designs

Pharrell Williams

Pharrell Williams, a Grammy-winning producer, rapper, singer, and songwriter, has been appointed as the new creative director of Louis Vuitton's menswear division.

Williams is a "visionary whose creative universes expand from music to art to fashion," according to the label.

Additionally, he is a founding member of the Billionaire Boys Club streetwear company.

Virgil Abloh, a well-known designer who passed away in 2021, previously served in that position at Louis Vuitton.

At the Men's Fashion Week in Paris in June, Williams will debut his first line for the company.

After working together for Louis Vuitton in 2004 and 2008, chairman and CEO Pietro Beccari of Louis Vuitton said in a statement, "I am happy to welcome Pharrell back home as our new Men's Creative Director.".

He will undoubtedly guide Louis Vuitton into a brand-new and very exciting chapter thanks to his creative vision that goes beyond fashion, said Mr. Beccari.

One of the most prestigious global fashion houses is Louis Vuitton. It is a part of the luxury goods company LVMH, which is owned by Bernard Arnault, the richest man on earth.

Williams has received 13 Grammy Awards and served as a judge on The Voice, a well-known talent show.

For the song Happy, which was featured on the soundtrack of the animated movie Despicable Me 2, he received an Oscar nomination.

In 2003, Williams and the Japanese designer Nigo co-founded the streetwear brand Billionaire Boys Club.

In addition to working with luxury brands Moncler and Chanel, sportswear juggernaut Adidas, and eyewear designer Marc Jacobs, he has also collaborated with them. He also designed eyewear for Louis Vuitton.

When Williams attended a fashion show last year while sporting a pair of Tiffany sunglasses encrusted with diamonds, he received criticism.

People on social media pointed out similarities between the design and a pair of eyeglasses from India's Mughal era.

Virgil Abloh, the creator of the Off-White clothing line, was Williams' predecessor at Louis Vuitton.

He was famous for fusing high fashion with elements of streetwear, and in November 2021, at the age of 41, he passed away from cancer.

The elaborate "Dreamhouse" theme of his posthumous last menswear presentation featured breakdancing models, angels, and an disregard for gender in the designs.

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